Every time we step into a grocery store to buy food, we are making a statement with our money. Some consumers who have the funds and the will to buy sustainable foods will now be able to know whether the fish they are buying in Whole Foods is sustainable or not. Whole Foods partnered with the Monterey Bay Aquarium Seafood Watch Program and the Blue Ocean Institute in order to start labeling fish according to its degree of sustainability. The labels will be color-coded and include green for most sustainable, yellow for second best choice, and red for least sustainable fisheries. These labels will provide consumers with another tool for protecting the environment and spending their money wisely. Whole Foods instated the new system in September 2010, and has pledged to eliminate red labeled fish from their stock by 2013.
While Whole Foods is taking a step forward in the battle to protect our fisheries, most supermarkets do not label their fish. Since many people cannot afford to shop at high end grocers such as Whole Foods, more grocers must join the movement to label their fish and eventually eliminate non-sustainable fish from their shelves. If they choose not to do their part to protect the world's fisheries, the selection of fish will rapidly dwindle.
-Janet Pasko
http://www.wholefoodsmarket.com/products/seafood.php
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